Google Analytics

Note: Google has released an updated version, GA4. Please head over to our latest version Google Analytics 4 – GA4 Training Course.

About Our Google Analytics Course

This Google Analytics course will teach students how to master Google Analytics from the basics, all the way through the most advanced features. Once complete, students will be masters at Google Analytics Skills such as reporting, behavioral data, audience conversion, and will have an extremely well-rounded knowledge base of Google Analytics software. Being proficient in Google Analytics will easily set you apart in the job market, especially since almost every business has an online presence that is crucial to their success, that is having a person with strong understanding of Google Digital Marketing & E-commerce Google Analytics Skills will set you apart for others.

What You Will Learn:

This course includes 5 hours of training and 72 videos. Students will learn the basic features of Google Analytics including how to create an account, implement tracking codes, analyze basic reports, activity tracking, develop actionable insight, and set up goals and campaign tracking.

More About Google Analytics:

Google Analytics is a powerful web analytics tool provided by Google that allows businesses and website owners to track and analyze user behavior on their websites or mobile applications. This course provides an in-depth understanding of Google Analytics, its features, and how to leverage its capabilities to gain valuable insights and make data-driven decisions.

Knowledge Benefits:

By taking the Google Analytics course, participants will gain valuable knowledge and understanding of the following key areas:

1. Introduction to Web Analytics:
– Understand the importance of web analytics in measuring website performance and user behavior.
– Learn about the key metrics and dimensions used in web analytics and their significance.

2. Setting up Google Analytics:
– Learn how to create a Google Analytics account and set up tracking codes on websites or mobile applications.
– Understand different tracking methods, such as JavaScript tracking code, Google Tag Manager, and mobile SDKs.

3. Data Collection and Reporting:
– Explore the various types of data collected by Google Analytics, including pageviews, sessions, user demographics, and behavior.
– Learn how to navigate the Google Analytics interface and generate reports to gain insights into website traffic, user engagement, and conversion goals.

4. Advanced Analytics Features:
– Dive deeper into Google Analytics by utilizing advanced features such as custom dimensions, segments, and filters.
– Learn how to set up and track specific goals and events, e-commerce tracking, and multi-channel attribution.

5. Audience Analysis:
– Understand your website visitors better by analyzing audience demographics, interests, and behaviors.
– Learn how to create audience segments based on specific criteria to target and personalize marketing efforts.

6. Conversion Tracking and Optimization:
– Discover how to track and measure conversions on your website, whether they are form submissions, purchases, or other desired actions.
– Learn how to analyze conversion funnels, identify bottlenecks, and optimize website performance to increase conversion rates.

Career Benefits:

By completing the Google Analytics course, participants can expect the following career benefits:

1. In-Demand Analytics Skills:
– Gain proficiency in one of the most widely used web analytics tools, making you a valuable asset for organizations seeking to measure and optimize their online presence.
– Develop skills that are highly sought after in digital marketing, e-commerce, and data analysis roles.

2. Data-Driven Decision Making:
– Acquire the ability to collect, analyze, and interpret data to make informed decisions and drive business growth.
– Demonstrate your expertise in utilizing data to optimize marketing campaigns, website performance, and user experiences.

3. Career Advancement:
– Stand out among your peers by showcasing your Google Analytics skills, opening up opportunities for career advancement and specialization.
– Pursue roles such as digital analyst, marketing analyst, web analytics specialist, or digital marketing manager.

Job Opportunities:

Upon completing the Google Analytics course, participants will be qualified for a wide range of job opportunities, including:

1. Digital Analyst
2. Marketing Analyst
3. Web Analytics Specialist
4. Digital Marketing Manager
5. E-commerce Analyst
6. Data Analyst
7. Conversion Rate Optimization Specialist
8. SEO Analyst
9. User Experience Analyst

Salary Potential:

The salary potential for professionals with Google Analytics skills varies depending on factors such as job role, experience, industry, and location. However, individuals with expertise in web analytics and data analysis are in high demand, and competitive salaries can be expected. Here is an overview of the salary ranges for some Google Analytics-related positions:

1. Digital Analyst: $55,000 – $95,000 per year
2. Marketing Analyst: $55,000 – $90,000 per year
3. Web Analytics Specialist: $60,000 – $100,000 per year
4. Digital Marketing Manager: $70,000 – $120,000 per year
E-commerce Analyst: $60,000 – $100,000 per year
Data Analyst: $55,000 – $90,000 per year
Conversion Rate Optimization Specialist: $60,000 – $100,000 per year
SEO Analyst: $55,000 – $90,000 per year
User Experience Analyst: $60,000 – $100,000 per year
Please note that these salary ranges are approximate and can vary based on factors such as geographic location, industry, years of experience, and additional skills.

Conclusion:

The Google Analytics course equips participants with a comprehensive understanding of web analytics and the capabilities of Google Analytics as a powerful tool for tracking and analyzing website performance. By gaining proficiency in Google Analytics, individuals can enhance their career prospects in digital marketing, data analysis, and web analytics roles. With the increasing importance of data-driven decision-making, organizations are seeking professionals who can extract meaningful insights from website data and optimize online strategies. By completing this course, participants can position themselves for job opportunities, career growth, and competitive salaries in the field of web analytics and digital marketing.

Using IT Certs Training for Google Analytics Certification

IT Certs Training is an online training company that provides comprehensive training programs for various IT certifications, including Google Analytics. The program offers several benefits, making it the best option for obtaining this certification:

1. Flexibility:

IT Certs Training provides self-paced online courses that allow learners to study at their own pace and schedule. This flexibility is particularly useful for working professionals who want to obtain a certification while continuing to work.

2. Comprehensive Curriculum:

The IT Certs Training curriculum covers all the topics and skills required to pass the Google Analytics certification exam. The program provides videos, practice tests, and study materials that are designed to help learners master the exam objectives.

3. Experienced Instructors:

The program instructors are experienced professionals who have extensive knowledge and expertise in IT Networking and CyberSecurity in addition to many other areas of expertise. They provide guidance and support to learners throughout the training program.

4. Exam Preparation:

IT Certs Training provides exam preparation materials, including practice exams and study guides. These resources help learners prepare for the certification exam and increase their chances of passing it on the first try.

5. Cost-Effective:

The IT Certs Training program is cost-effective compared to other training programs. The program offers affordable pricing and provides value for money by offering comprehensive training and exam preparation resources.

Course Outline

Module 1: Introduction to Google Analytics
Module 2: Fundamentals of Google Analytics
Module 3: Basics of Google Anayltics
Module 4: Reports in Google Analytics
Module 5: Behavioral Reports
Module 6: Audience
Module 7: Conversions